The EMbleMatiC project aims to create and test a new form and offer of sustainable tourism, located in the hinterland coastal area, based on the identarian singularities of 9 mountains from the Emblematic Mediterranean Mountains (EMM) network.
This includes:
- A study to characterize their “EMbleMatiC dimension”
- An eco-itinerary in each of the 9 territories
- An umbrella brand and common communication tools