The present book offers guidance on possible strategies and actions that African countries can adopt and implement with a view to strengthening their destination brands and rebuild their tourism sectors stronger. Prepared in collaboration with Africa Tourism Partners, the guidebook collects valuable insights and expertise from African national tourism organizations as well as examples of effective destination branding from Africa and beyond. It concludes with recommendations, operational frameworks and practical tools aimed at supporting African countries in advancing their branding and strengthening their competitiveness towards a stronger Brand Africa and the socioeconomic development of the continent through tourism.
2021;
Brand Africa – A Guidebook to Strengthen the Competitiveness of African Tourism;
BTRP-ID: 6415″