In the beginning of 2020, Göteborg & Co embarked on a curious journey together with Group NAO to explore some of the most inspirational ideas for better tourism in cities around the world. The work we have done throughout the year has now resulted in a catalogue with 101 sustainable ideas for better tourism. And we believe this is more vital than ever now. The 101 ideas of this catalogue are not ours to begin with – they are the ideas of social entrepreneurs, innovative business founders, visionary codebreakers and imaginary doers driven by a strong sense of making a difference.
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