EMbleMatiC - Emblematic Mediterranean Mountains as Coastal destinations of excellence

Integration of sustainability labels into Mediterranean tourism policies.
LABELSCAPE partners have worked together to establish a robust - but not exhaustive - list of labels that can be applied to destinations around the Mediterranean. You can browse them online, on what is the first step of our multi-modular platform for destinations that want to work with certifications

The project aims to intervene at the peak of the growing curve of tourist flows, making sure that small towns in the Mediterranean maintain the highest tourist flows, averting any risk of alteration of their fragile ecosystems. The main expected outcomes are the planning documents to address tourism marketing to produce new methodologies and technological tools which contribute in the strategy focused on stabilizing tourism flows. Therefore, the outputs are addressed to preserve the heritage of such towns which otherwise would see their existence compromised by the effects of overtourism.

A partnership with a main commitment to create a transnational strategy for all year-round tourism in Mediterranean Island Destinations. The strategy aims to lead for sustainable tourism development in a collaborative manner, fostering dialogue, ownership, growth, innovation, and action and to help protect Mediterranean island destinations for future generations.

This includes components of inclusivity, sustainability, gender equality, safety, high quality, competitiveness, and digital applicability.