This chapter approaches overtourism as a means to analyse the impacts and limits of late capitalistic tourism development in and around the wilderness protected areas of the Galápagos Islands. Qualitative content analysis points towards three emergent themes: (i) rapid diversification of the land-based tourism economy of the Galápagos; (ii) political ambivalence towards the governance of tourism growth and conservation rationale; and (iii) radical shifts in online representation patterns of the Galápagos as a tourist destination occurring through branding and advertisements. Finally, a discussion is opened over the foreseeable outcomes of tourism saturation narratives implanted far beyond metropolitan localities and European urban tourism hotspots.
2019;
¿Todos a Galápagos?’ Overtourism in wilderness areas of the Global South.;
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