This paper’s aim is to present an analysis of the carbon – dioxide emissions and waste associated with water and beverage packaging. The assessment of the packaging’s carbon footprint (CF) and waste is also considered for all passengers who visit Italian ports on cruise ships. These factors are considered at two points in time (2010 and 2018) to allow for the evaluation of changes due to technological innovations in the packaging sector. Finally, a best-case framework scenario for the management of water and beverage packaging materials is identified to evaluate whether the use of appropriate strategies can reduce CF and waste in this sector. The results indicate that adequate changes in packaging can minimize waste and reduce the consumption of materials and energy resources in the packaging production cycle, thus creating environmental benefits.