INHERIT is a 4 year project that aims to conserve and valorise natural heritage in MED coastal and maritime tourist destinations, alleviating the adverse effects of overcapacity tourism in these areas through the promotion of sustainable tourism. The project will test and deploy a new approach in promoting sustainable tourism that includes measures to protect its natural heritage from mass tourism effects, and a strategy of transnational cooperation to form a network of MED areas, which will prioritise the enhanced protection of their natural heritage as an asset to develop sustainable tourism activities and to ensure responsible development.