With the aim of supporting destinations to rebuild the European tourism sector, the European Travel Commission (ETC) commissioned a Handbook that explores mitigation and recovery strategies deployed by NTOs across Europe during the pandemic, with a focus on sustainable tourism practices.
The aim of the Handbook is to provide NTOs with strategic recommendations to follow the path to rebuild both the tourism industry and travel confidence and ultimately support the creation of a new tourism ecosystem. ETC trusts that this Handbook will foster knowledge sharing among destinations, strengthen Europe’s approach for recovery and pave the way towards a more sustainable and resilient tourism sector.