Adventure for All: Adapting to Accessibility in Adventure Travel

ATTA has publicly recognized the importance of increased accessibility in adventure travel since at least 2008, when the Adventure Travel World Summit in Sao Paulo, Brazil featured a concurrent session on Innovation & Best Practices: Serving Specialty Needs – Accessibility and Adventure. Although the travel industry is beginning to understand this and accommodate a wider range of people, there is more work to be done to understand how to make destinations and businesses most accessible. This post provides key insights through about accessibility in the full visitor experience cycle.