The Optimal Value Framework is a strategic approach that can be used to help destination stakeholders work together to understand and optimize the value of tourism for their community, agree on more balanced measures of success, and prioritize the impact areas most important for them to manage carefully and resource sufficiently. The framework helps identify the strategic levers that increase the benefits and minimize the cost or negative impacts of tourism to the destination.

This resource shares several trial examples from Croatia, intended to strengthen relationships between the tourism sector and local communities by taking a more inclusive approach to tourism development.

This foundation offers practical courses that educate all levels of stakeholders on sustainable tourism development.